That same exact $19.99 plan has been in place since 2017 when Adobe first came out with Lightroom CC, and has been on the website since 2017.
Mostly for those that use Lightroom CC (with cloud storage) instead of Classic. What most people missed about the price was that it was for a plan with 1TB of cloud storage. Actually, the $19.99 wasn’t anything new. What gives with the $19.99 price jump anyway?Ī. On any page I go to, and when I google “Adobe Photography Plan”, I can still get to the $9.99 20GB plan that still includes Lightroom Classic, LR CC, and Photoshop. Did Adobe decide to stick with the $19.99 / month price?Ī. So, in a way yes, they did change the price that was presented to some people during this time. They then look at this information after a period of time to see what version of the split test performs the best, and usually make decisions on what to do next from it. Websites (yes, all of them!) send emails and post various landing web pages that present different information to different people (usually, choice A and Choice B).
If you’re not familiar with this marketing / pricing practice it’s called a Split Test or, similarly, an A/B Test. “From time to time, we run tests on which cover a range of items, including plan options that may or may not be presented to all visitors to .” This message came straight from an FAQ from Adobe: There is some truth to the price change, but it’s different than you think. So I thought I’d shed some light on some things that you may not think or hear about.
Last week the internet was buzzing with stories and posts about people talking, chatting, and otherwise up in arms about Adobe changing the price of the monthly Lightroom/Photoshop plan from $9.99 to $19.99 per month.
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